How to Find Competitors Keywords in Semrush
- George Apostolov
How to Find Competitors Keywords in Semrush: step-by-step guide
Navigate to the "Domain Overview" tool.
In the dashboard, enter your competitor’s domain (e.g.,
example.com) into the search bar.Look for the “Organic Research” section.
This will show you detailed information about the domain’s organic keywords.
You can also go back and click on "Paid Search Traffic" to explore more.
By following these steps, you can effectively discover and analyze your competitors’ keywords using SEMrush.
Quick answer: To discover and analyze your competitors' keywords using Semrush, navigate to the Domain Overview tool, enter your competitor's domain into the search bar, and locate the Organic Research section. Finally, click on Paid Search Traffic to explore more keyword details.
About this Semrush tutorial
Find and analyze competitor keywords in Semrush by using the Domain Overview and Organic Research sections to uncover organic and paid traffic. This guide shows how to find Competitors Keywords in Semrush in 6 steps, starting with "Navigate to the 'Domain Overview' tool" and finishing with "By following these steps, you can effectively discover and analyze your competitors’ ke...". The interactive demo above is a click-through copy of the real Semrush interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to find Competitors Keywords in Semrush?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Semrush data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Semrush. Related guides: How to Find Domain Authority in Semrush, How to find long tail keywords semrush and How to find out who is linking to website semrush. Last reviewed 05 Oct 2026.
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