Ahrefs - Find competitors
- George Apostolov
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Ahrefs - Find competitors: step-by-step guide
Enter your your website URL in the Site Explorer and hit the search button.
Look for Organic competitors on the left pane.
Once the page opens, scroll down to find Top competing domains.
These are your Top competing domains, as per Ahrefs. These are not absolute results. These are domains that create content similar to yours, so they are worth noting.
Export it as a CSV file for later. So you can check the domains individually on Google Sheets or Excel.
Now we can find competitors based on our focus keywords.
Go to Keyword Explorer.
Enter your focus keywords. Separate them by commas if you want to put more.
Select By domain under Traffic share.
You will find your competitors listed over here based on the traffic you share with them.
Export this into a CSV file. And analyse these domains by going through their websites if they are relevant competitors.
Quick answer: To find competitors in Ahrefs, enter your website URL in Site Explorer to view organic competitors, scroll down for top competing domains, and export as a CSV. Next, go to Keyword Explorer, enter focus keywords, select By domain under Traffic share, view the listed competitors, and export to a CSV.
About this Ahrefs tutorial
Identify and export top competing domains and keyword-based competitors using Ahrefs Site Explorer and Keyword Explorer for your SEO strategy. This guide covers ahrefs - Find competitors in 11 steps, starting with "Enter your your website URL in the Site Explorer and hit the search button" and finishing with "Export this into a CSV file. And analyse these domains by going through their websites...". The interactive demo above is a click-through copy of the real Ahrefs interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does ahrefs - Find competitors take?
11 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Ahrefs data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Ahrefs. Related guides: Ahrefs - how to find current seo rankings for term, Ahrefs - Find Expired domains and Ahrefs - Longtail keywords. Last reviewed 05 Oct 2026.
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