How to Migrate from Mailchimp to Klaviyo
- George Apostolov
How to Migrate from Mailchimp to Klaviyo: step-by-step guide
Navigate to 'Audience', where you'll manage all your customer data.
Explore 'Lists & segments' to organize contacts for targeted messaging.
Initiate your audience building by selecting 'Create New'.
Start a fresh contact group with 'Create list'.
Give your list a descriptive name that reflects your marketing goals.
Organize with tags for easier management and reporting.
Click 'Create list' to finalize your list setup to begin adding contacts.
Add your existing contacts to the new list with the 'Upload contacts' feature.
Click 'Upload' to import the contact file from Mailchimp.
Click 'Next' to proceed to configure how your contacts will be imported.
Confirm your import settings to ensure proper contact handling.
Specify email as your primary contact identifier for campaign delivery.
Click 'Import' to migrate from Mailchimp.
Quick answer: To export your audience, navigate to Audience, Lists & segments, and create a new list. Name your list, add tags, and upload your existing contact file. Finally, confirm your import settings, specify email as the primary identifier, and click Import to migrate your data.
About this Mailchimp tutorial
Migrate your contacts effortlessly by uploading and importing your Mailchimp audience lists into your new platform. This guide shows how to migrate from Mailchimp to Klaviyo in 13 steps, starting with "Navigate to 'Audience', where you'll manage all your customer data" and finishing with "Click 'Import' to migrate from Mailchimp". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to migrate from Mailchimp to Klaviyo?
13 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp and Klaviyo. Related guides: How to Optimize Mailchimp For Mobile, How to Pause Mailchimp Account and How to Post Mailchimp Campaign to Facebook?. Last reviewed 05 Oct 2026.
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