How to Resend to Non-openers in Mailchimp
- George Apostolov
How to Resend to Non-openers in Mailchimp: step-by-step guide
Click 'Campaigns', then select 'All campaigns'.
Click the drop-down menu for the email campaign you want to resend, and choose 'Replicate'.
In the 'To' section of the Campaign Builder, click 'Edit Recipients'.
Click the 'Recipients' drop-down menu and select 'New segment'.
Click 'Add filter'.
For the first condition, select 'Email interaction'.
Choose 'was sent' as the operator.
Click the 'Choose…' drop-down menu to select an email campaign.
Click 'And' to find all of the contacts that match the first condition and the second condition you’re about to select.
For the second condition, select 'Email interaction' again.
Click 'did not open'.
Click the 'Choose…' drop-down menu to select an email campaign.
Click 'Review Segment'.
Click 'Use Segment'.
Click 'Save' to send your email campaign.
Quick answer: To resend to non-openers in Mailchimp, replicate your campaign, edit the recipients to create a new segment, and set two conditions for email interaction: contacts who were sent the campaign and did not open it. Finally, review, use the segment, and save.
About this Mailchimp tutorial
Target unopened emails by replicating campaigns and creating custom recipient segments in Mailchimp. This guide shows how to resend to Non-openers in Mailchimp in 15 steps, starting with "Click 'Campaigns', then select 'All campaigns'" and finishing with "Click 'Save' to send your email campaign". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to resend to Non-openers in Mailchimp?
15 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp. Related guides: How to Resubscribe to Mailchimp, How to Schedule Mailchimp Campaign and How to Send a test Email on Mailchimp. Last reviewed 05 Oct 2026.
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