How to Shorten URLs in Hootsuite Using Bitly
- George Apostolov
How to Shorten URLs in Hootsuite Using Bitly: step-by-step guide
On Bitly's main dashboard, head over to the left-side panel and click 'Create New'.
Choose 'Shorten a Link' from the available options.
After that, click the 'Destination' input field and paste the URL you want to shorten.
Scroll down to the Short Link section, then enter your web address extension into the 'Custom Back-Half' input field.
Once done, click 'Create Your Link' to proceed.
The long URL of the website page will be shortened instantly. Now, it's time to insert it into your Hootsuite post. To do that, click 'Copy Link'.
Tap the text box under Your Post and then paste the link.
Finally, the shortened URL of website page will be added to your Hootsuite post.
Quick answer: To shorten URLs using Bitly for your Hootsuite posts, create a new short link on Bitly by pasting your destination URL and customizing the back-half. Then, copy the newly created shortened link and paste it directly into your Hootsuite post text box to add it successfully.
About this Hootsuite tutorial
Add shortened web links to your Hootsuite posts by generating custom Bitly URLs and pasting them directly into your social media content. This guide shows how to shorten URLs in Hootsuite Using Bitly in 8 steps, starting with "On Bitly's main dashboard, head over to the left-side panel and click 'Create New'" and finishing with "Finally, the shortened URL of website page will be added to your Hootsuite post". The interactive demo above is a click-through copy of the real Hootsuite interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to shorten URLs in Hootsuite Using Bitly?
8 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Hootsuite data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Hootsuite. Related guides: How to Sign Up For Hootsuite, How to Switch Between Calendar Views in Hootsuite and How to Switch Between Social Networks in Hootsuite's Plan Tab. Last reviewed 05 Oct 2026.
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