Trigger email campaigns from Google Forms with Mailchimp
- George Apostolov
This guide is an interactive LiveDemo. Create interactive demos of your own product: Interactive demo software · Interactive customer onboarding guides · Start free
Trigger email campaigns from Google Forms with Mailchimp: step-by-step guide
Log in to Zapier, click "Create," and select "Zaps" to start.
Click "Trigger."
Search for and select Google Forms as the trigger app.
Choose a trigger event, such as "New Response in Spreadsheet."
Connect your Google account to Zapier.
Select the Google Form response sheet you want to monitor.
Run a test to ensure Zapier detects the data correctly.
Add Mailchimp as the Action App.
Choose an action event, such as "Add Subscriber" or "Send Campaign."
Connect your Mailchimp account to Zapier.
Select the Mailchimp audience where new contacts will be added and map Google Forms responses (e.g., name, email) to the Mailchimp fields.
Run a test to verify that new Google Forms submissions trigger the correct email campaign.
Click "Publish" to activate your Zap.
Quick answer: To automate email campaigns from Google Forms, create a Zap in Zapier, set Google Forms as the trigger app with a new response event, connect your accounts, select the response sheet, and test it. Then, add Mailchimp as the action app, connect your account, map the fields, run a test, and publish your Zap.
About this Google tutorial
Trigger Mailchimp email campaigns automatically from Google Forms submissions using Zapier. Connect your accounts, map form fields, and publish. This guide covers trigger email campaigns from Google Forms with Mailchimp in 13 steps, starting with "Log in to Zapier, click 'Create,' and select 'Zaps' to start" and finishing with "Click 'Publish' to activate your Zap". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does trigger email campaigns from Google Forms with Mailchimp take?
13 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google and Mailchimp. Related guides: Trigger Google Calendar events based on Salesforce lead status, Trigger Google Calendar reminders from Asana task due dates and Wistia Google Analytics Integration. Last reviewed 05 Oct 2026.
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