Hubspot - how to clean up hubspot contacts
- George Apostolov
Hubspot - how to clean up hubspot contacts: step-by-step guide
Look for contacts that are stuck in the early Lead Status or are still stuck in the Unqualified status. CRM>Contacts> Lead Status
Or contacts from companies that are stuck in early lifecycle stages (Eg. cold contact) who haven't shown recent engagement. CRM>Companies> Lifecycle Stage
Identify contacts with high bounce rates in your email marketing to remove those uninterested. Marketing>Emails
Look for contacts with missing or outdated information, like email addresses.
HubSpot's deduplication tools also help you find and merge duplicate contacts. CRM> Contacts> Manage duplicates
You can use filters to find contacts for cleanup based on specific criteria. CRM>Contacts>Advanced filters
Quick answer: To clean up HubSpot contacts, look for early lead or unqualified statuses under CRM > Contacts > Lead Status, check cold companies via CRM > Companies > Lifecycle Stage, identify high bounce rates in Marketing > Emails, find missing info, use deduplication tools in CRM > Contacts > Manage duplicates, and apply filters.
About this HubSpot tutorial
Clean up your HubSpot contact database by removing unengaged leads, high bounce rates, outdated info, and duplicates. This guide covers hubspot - how to clean up hubspot contacts in 6 steps, starting with "Look for contacts that are stuck in the early Lead Status or are still stuck in the Unq..." and finishing with "You can use filters to find contacts for cleanup based on specific criteria. CRM>Contac...". The interactive demo above is a click-through copy of the real HubSpot interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does hubspot - how to clean up hubspot contacts take?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your HubSpot data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under HubSpot. Related guides: HubSpot - How to Clone a Deal, HubSpot - How to Connect Facebook Leads to HubSpot and HubSpot - How to Connect Google Ads to HubSpot. Last reviewed 05 Oct 2026.
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