Guide

1. Look for contacts that are stuck in the early Lead Status or are still stuck in the Unqualified status.

   • CRM>Contacts> Lead Status

2. Or contacts from companies that are stuck in early lifecycle stages (Eg. cold contact) who haven't shown recent engagement.

   • CRM>Companies> Lifecycle Stage

3. Identify contacts with high bounce rates in your email marketing to remove those uninterested.

   • Marketing>Emails

4. Look for contacts with missing or outdated information, like email addresses.

5. HubSpot's deduplication tools also help you find and merge duplicate contacts.

   • CRM> Contacts> Manage duplicates

6. You can use filters to find contacts for cleanup based on specific criteria.

   • CRM>Contacts>Advanced filters