Google - Connect Analytics to Google Tags
- George Apostolov
Google - Connect Analytics to Google Tags: step-by-step guide
Go to Admin> Property Settings> Data streams.
Select the active Data Stream
Copy the Measurement ID
Now let's head to Google Tag Manager.
Click on Container name which will be your website address.
Go to the left pane and click on Tags.
Click on New to create a new Tag.
Give it a name and select Tag configuration box on top.
Choose Google Analytics.
Choose Google Analytics and select GA4 Event.
Paste the Measurement Id you copied from Google Analytics
Select Event as the variable to be added
This is how it will appear on the text field
Select All Pages as the Triggering event. and hit Save
Hit the Preview button and your website will open to do a test if the tag is working.
Now let's head to Tag Assistant and add Website URL
Hit Continue
Quick answer: To connect Analytics to Google Tags, copy your Measurement ID from Analytics Data streams. Then, in Google Tag Manager, create a new tag, choose GA4 Event, paste the ID, select All Pages as the trigger, save, and use Tag Assistant with your website URL to test.
About this Google tutorial
Connect Google Analytics to your tags by copying the Measurement ID and setting up a new GA4 Event tag in Tag Manager. This guide covers google - Connect Analytics to Google Tags in 17 steps, starting with "Go to Admin> Property Settings> Data streams" and finishing with "Hit Continue". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does google - Connect Analytics to Google Tags take?
17 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google. Related guides: How to Connect Google Tasks to Notion Using Zapier, How to Connect Height Tasks to Google Sheets Using Zapier and How to Connect Recurly Through Zapier to Google Sheets. Last reviewed 05 Oct 2026.
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