Guide

1. Identify competitors using Market Explorer and Organic Research Competitors tools.

2. Examine competitors' top-performing pages and keywords with Organic Research.

3. Analyze competitor traffic and audience data with Traffic Analytics.

4. Compare market share and growth using Market Explorer's Growth Quadrant.

5. Identify content gaps and opportunities using the Keyword Gap tool.

6. You will find the top opportunities over here.

7. And also comparitive keyword detail.

8. Analyze competitors' backlink profiles with Backlink Analytics.

9. Heads over to Advertising Research under Advertising.

10. Review competitors' PPC strategies using Advertising Research.

11. Lastly, head over to Semrush AppCenter and find Brand Monitoring to track competitors' brand mentions and PR activities.