How to Repurpose Blog Content for Social Media Using Buffer
- George Apostolov
How to Repurpose Blog Content for Social Media Using Buffer: step-by-step guide
Go over the blog content you want to repurpose. Find the highlights and copy these parts one by one.
Following that, head back to Buffer's Create Post panel and paste the selected blog content into the text box.
Fix the format of the text based on your preference. For instance, insert proper spacing, capitalize specific parts, or add emojis.
Subsequently, click the 'Upload' tab and select the image file you prefer to use. Since you're repurposing blog content, you may consider using the actual featured image of the blog.
Once done, review your post and click 'Add to Queue' or 'Save As Draft'.
After completing these steps, your old blog content will be repurposed as a new social media post.
Quick answer: To transform blog content for social media using Buffer, copy highlights from your blog, paste them into the Create Post panel, and format the text. Next, upload an image, review your post, and click Add to Queue or Save As Draft to finish repurposing your content.
About this Buffer tutorial
Repurpose old blog content into engaging social media posts using Buffer by copying highlights, formatting text, uploading images, and queueing. This guide shows how to repurpose Blog Content for Social Media Using Buffer in 6 steps, starting with "Go over the blog content you want to repurpose. Find the highlights and copy these part..." and finishing with "After completing these steps, your old blog content will be repurposed as a new social...". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to repurpose Blog Content for Social Media Using Buffer?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Research Effective Hashtags for Buffer Posts, How to Resize Images for Different Platforms in Buffer and How to Resume Scheduled Posts in Buffer. Last reviewed 05 Oct 2026.
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