Google Analytics - Setting Goals
- George Apostolov
Google Analytics - Setting Goals: step-by-step guide
Click on Admin in the left pane
Find Events
Click on Create event
Choose the relevant Data Stream
Hit Create
Create a Custom event name and provide the Matching conditions
You can set Value as URL of the page you want to mark as conversion (e.g. the Thank you page)
Make sure the Copy parameters box is checked.
Hit Create.
Note Even though we’ve created our custom event, it will not appear as an existing event until it is triggered.
Once triggered, then we can mark it as a conversion.
Quick answer: To set goals in Google Analytics, click Admin, select Events, and click Create event. Choose a Data Stream, hit Create, name a Custom event, set Matching conditions, and optionally a Value URL. Ensure Copy parameters is checked, hit Create, trigger the event, and then mark it as a conversion.
About this Google tutorial
Configure conversion tracking in Google Analytics by creating custom events, setting conditions, and marking triggered events as conversions. This guide covers google Analytics - Setting Goals in 11 steps, starting with "Click on Admin in the left pane" and finishing with "Once triggered, then we can mark it as a conversion". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does google Analytics - Setting Goals take?
11 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google. Related guides: Google Search Console - How To Set Up GSC, How to Set Up Google Search Console WordPress and How to Set Up Recurring Data Imports Into Coda Using Google Sheets. Last reviewed 05 Oct 2026.
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