Google Analytics - Track UTM Parameters
- George Apostolov
Google Analytics - Track UTM Parameters: step-by-step guide
Find Reports on the left pane
Click on Acquisition > Traffic Acquisition
Click on the down arrow here
Select Session campaign
Hit the Plus sign
Select Traffic source
Use search bar to find session campaign
Select Session campaign
Click here for more options
Select Source/medium to got both info at once
Select Date range you want to track your campaign for
Here are your UTM Parameters!
Quick answer: To track UTM parameters in Google Analytics, navigate to Acquisition and Traffic Acquisition in the Reports section. Select Session campaign via the down arrow, add a Traffic source secondary dimension using the search bar, switch to Source/medium for combined info, and choose your desired date range.
About this Google tutorial
View and analyze your campaign UTM parameters in Google by navigating traffic acquisition reports and selecting campaign source and medium dimensions. This guide covers google Analytics - Track UTM Parameters in 12 steps, starting with "Find Reports on the left pane" and finishing with "Here are your UTM Parameters!". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does google Analytics - Track UTM Parameters take?
12 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google. Related guides: How to Track Your Unbounce Campaign in Google Analytics, Google Analytics - Transfer ownership and How to Transfer Google Photos to Dropbox. Last reviewed 05 Oct 2026.
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