Integrate Slack with HubSpot to alert sales team on new leads
Integrate Slack with HubSpot to alert sales team on new leads: step-by-step guide
Log in to Zapier, click on "Create" and select "Zaps" to start the automation process.
Click "Trigger."
Search for and select HubSpot as the trigger app.
Choose "New Contact" or "New Lead" as the trigger event to monitor new leads.
Connect your HubSpot account to Zapier.
Run a test to ensure Zapier detects the campaign data correctly.
Add Slack as the Action App.
Choose "Send Channel Message" as the action event to post a notification in Slack.
Connect your Slack account to Zapier.
Select the Slack channel where the alert will be posted (e.g., sales channel).
Customize the message content to include relevant lead information from HubSpot (e.g., lead name, company, deal stage).
Run a test to ensure the Slack notification is sent with the correct campaign details.
Click "Publish" to activate your Zap.
Quick answer: To alert your sales team on new leads, log in to Zapier, select HubSpot as the trigger app with the New Lead event, connect your account, and test. Next, add Slack as the action app to send channel messages, connect Slack, select a channel, customize the message, test the notification, and publish your Zap.
About this HubSpot tutorial
Send instant Slack alerts for new HubSpot leads by connecting both apps in Zapier. Automate notifications to your sales team with custom lead details. This guide covers integrate Slack with HubSpot to alert sales team on new leads in 13 steps, starting with "Log in to Zapier, click on 'Create' and select 'Zaps' to start the automation process" and finishing with "Click 'Publish' to activate your Zap". The interactive demo above is a click-through copy of the real HubSpot interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does integrate Slack with HubSpot to alert sales team on new leads take?
13 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your HubSpot data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under HubSpot and Slack. Related guides: Link Woodpecker through Zapier to HubSpot, ManyChat HubSpot Integration and Miro HubSpot Integration. Last reviewed 05 Oct 2026.
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