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Sync Mailchimp audience data to HubSpot contacts


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Sync Mailchimp audience data to HubSpot contacts: step-by-step guide

  1. Log in to Zapier, click on "Create" and select "Zaps" to start the automation.

  2. Click "Trigger."

  3. Search for and select Mailchimp as the trigger app.

  4. Choose a trigger event such as "New Subscriber" or "Updated Subscriber," depending on when you want to sync data.

  5. Connect your Mailchimp account to Zapier.

  6. Select the Mailchimp audience you want to monitor for new or updated contacts.

  7. Run a test to ensure that Zapier detects Mailchimp audience data correctly.

  8. Add HubSpot as the Action App.

  9. Choose an action event such as "Create or Update Contact."

  10. Connect your HubSpot account to Zapier.

  11. Map the Mailchimp subscriber fields (e.g., email, first name, last name) to the corresponding HubSpot contact properties.

  12. Run a test to verify that the audience data from Mailchimp syncs correctly to HubSpot contacts.

  13. Click "Publish" to turn on your Zap and automate the sync between Mailchimp and HubSpot.

Quick answer: To sync Mailchimp audience data to HubSpot contacts in Zapier, create a new Zap, set Mailchimp as the trigger app with a subscriber event, and connect your account. Then, add HubSpot as the action app, choose the create or update contact event, map the subscriber fields, test the sync, and publish your Zap.

About this HubSpot tutorial

Automate data syncs by connecting Mailchimp audience information to your HubSpot contacts using Zapier for seamless contact management. This guide covers sync Mailchimp audience data to HubSpot contacts in 13 steps, starting with "Log in to Zapier, click on 'Create' and select 'Zaps' to start the automation" and finishing with "Click 'Publish' to turn on your Zap and automate the sync between Mailchimp and HubSpot". The interactive demo above is a click-through copy of the real HubSpot interface, so you can rehearse each step before doing it in your own account.

Frequently asked questions

How many steps does sync Mailchimp audience data to HubSpot contacts take?

13 steps. Each one is listed in order above, and the demo highlights exactly where to click.

Can I try it without changing my own account?

Yes. Clicking through the demo doesn't touch your HubSpot data or settings. Once you know the flow, repeat it in your own workspace.

This tutorial is filed under HubSpot and Mailchimp. Related guides: Trigger HubSpot lead scoring from Typeform survey responses, Trigger HubSpot workflow automation from Trello board changes and Automate HubSpot lead capture with Zapier form integrations. Last reviewed 05 Oct 2026.

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