How to Add UTM Parameters to Links in Buffer
- George Apostolov
How to Add UTM Parameters to Links in Buffer: step-by-step guide
On Buffer's Publish tab, click the 'Channel Settings' icon next to the name of the selected social media account.
Tap the 'General' tab to proceed.
After that, find 'Enable Campaign Tracking' under Google Analytics Campaign Tracking and then switch on the toggle button next to it.
Click 'Customize Campaign Tracking' to edit the UTM parameters you want to incorporate.
Specify your preferred 'Campaign Name', 'Campaign Source', and 'Campaign Medium'. Enter the details one by one into their respective input fields.
Once done, click 'Update Tracking' to apply the changes.
After completing these steps, the custom UTM parameters will be added automatically to the links in your Buffer posts.
Quick answer: To add UTM parameters to links in Buffer, go to the Publish tab and click Channel Settings. Open General, enable Campaign Tracking, and click Customize Campaign Tracking. Enter your Campaign Name, Source, and Medium, then click Update Tracking to apply the custom parameters to your posts.
About this Buffer tutorial
Add custom UTM tracking parameters to your links in Buffer by configuring campaign settings and entering your tracking details. This guide shows how to add UTM Parameters to Links in Buffer in 7 steps, starting with "On Buffer's Publish tab, click the 'Channel Settings' icon next to the name of the sele..." and finishing with "After completing these steps, the custom UTM parameters will be added automatically to...". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add UTM Parameters to Links in Buffer?
7 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Add Videos to Buffer Posts, How to Balance the Content Types in Your Buffer Queue and How to Break Long-Form Content Into Buffer Posts. Last reviewed 05 Oct 2026.
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