Google Analytics - Connect to Google Ads

George Apostolov
Updated 05 Oct 2026
- ▣ Google

Google Analytics - Connect to Google Ads: step-by-step guide

Go to Admin in the left pane.
Find Google Ad links under Product links.
Click on the blue Link button.
Click on Choose Google Ads accounts.
Find your Google Ads Account.
Hit Confirm.
Click Next.
Enable Personalized Advertising and Auto-Tagging. Also, turn on Allow access to Analytics features from within Google Ads.
Hit Submit.
You will see this message saying LINK CREATED.
Hit the X button to go back to the main page.
You can now find your Ad account listed here.

Quick answer: To connect Google Ads, go to Admin in Google Analytics, open Google Ad links, and click Link. Choose your account, confirm, and click Next. Enable Personalized Advertising, Auto-Tagging, and Analytics access, then submit. Finally, close the confirmation message to view your linked account.

About this Google tutorial

Link your Google Ads account to Google Analytics by configuring settings, enabling auto-tagging, and submitting the connection. This guide covers google Analytics - Connect to Google Ads in 12 steps, starting with "Go to Admin in the left pane" and finishing with "You can now find your Ad account listed here". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.