How To Create A Cohort In Mixpanel
- George Apostolov
How To Create A Cohort In Mixpanel: step-by-step guide
From the top navigation menu, go to Data Management on the right.
Select Cohorts.
On the top right of the new page, click on + Create Cohort.
This will open the create cohort menu. To begin, enter a name for your cohort.
You can now add filters to distinguish and define this cohort from the rest of the users. Click to add a filter.
Notice how you can select different types of data and their properties.
Once you select the data type, you can add additional conditions and checks to it.
Once you have defined your cohort, click on Create Cohort.
You now have a new cohort of users, the cohort tab displays a count of users that fall under it.
These cohorts will now appear under the Cohorts tab and can be used for analysis.
Quick answer: To create a cohort in Mixpanel, navigate to Data Management, select Cohorts, and click + Create Cohort. Enter a name, add filters with data types and conditions, and click Create Cohort. Your new cohort will appear under the Cohorts tab, displaying the user count and ready for analysis.
About this Mixpanel tutorial
Build and define custom user segments in Mixpanel by applying filters and conditions, then save them for data analysis. This guide shows how to create A Cohort In Mixpanel in 10 steps, starting with "From the top navigation menu, go to Data Management on the right" and finishing with "These cohorts will now appear under the Cohorts tab and can be used for analysis". The interactive demo above is a click-through copy of the real Mixpanel interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to create A Cohort In Mixpanel?
10 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mixpanel data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mixpanel. Related guides: How To Create A Mixpanel Funnel, How To Create A Report In Mixpanel and How To Create Dashboard In Mixpanel. Last reviewed 05 Oct 2026.
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