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How to Create a Sign-Up Form in Klaviyo



How to Create a Sign-Up Form in Klaviyo: step-by-step guide

  1. Go to the 'Sign-up forms' section.

  2. Click 'View templates' to browse the library of professionally designed templates to jumpstart your form creation.

  3. Select your preferred template that converts visitors into subscribers.

  4. Personalize your form by giving it a descriptive name for easy identification.

  5. Connect your form to a subscriber list to organize your growing audience.

  6. Click 'Create form' to proceed.

  7. Access advanced design options to enhance your form's visual appeal.

  8. Optimize form size to create the perfect balance between visibility and user experience.

  9. Add branded elements to create a cohesive look that builds trust.

  10. Click 'Publish' to make your form live and start collecting subscribers immediately.

  11. Congratulations! Your optimized sign-up form is now active and growing your list

Quick answer: To create a sign-up form in Klaviyo, navigate to the Sign-up forms section, view templates, select a preferred design, and personalize it with a name. Next, connect it to a subscriber list, click Create form, customize design options, optimize size, add branded elements, and click Publish to go live.

About this Klaviyo tutorial

Publish a high-converting sign-up form in Klaviyo by selecting a template, connecting a subscriber list, and customizing your design. This guide shows how to create a Sign-Up Form in Klaviyo in 11 steps, starting with "Go to the 'Sign-up forms' section" and finishing with "Congratulations! Your optimized sign-up form is now active and growing your list". The interactive demo above is a click-through copy of the real Klaviyo interface, so you can rehearse each step before doing it in your own account.

Frequently asked questions

How many steps does it take to create a Sign-Up Form in Klaviyo?

11 steps. Each one is listed in order above, and the demo highlights exactly where to click.

Can I try it without changing my own account?

Yes. Clicking through the demo doesn't touch your Klaviyo data or settings. Once you know the flow, repeat it in your own workspace.

This tutorial is filed under Klaviyo. Related guides: How to Create a Survey in Klaviyo, How to Create an Abandoned Cart Flow in Klaviyo and How to Create Custom Properties in Klaviyo. Last reviewed 05 Oct 2026.

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