How to Create Custom Properties in Klaviyo
- George Apostolov
How to Create Custom Properties in Klaviyo: step-by-step guide
Navigate to the 'Audience' section where all your customer data lives.
Explore 'Profiles' to view individual customer data and engagement history.
Click a sample profile to see customer details and customize properties.
Click 'Add custom property' to enhance profile data by adding custom properties for better segmentation.
Select where to add your new custom property information.
Now, specify the value for this customer's location data.
Click 'Add profile property' to save the new location data to enhance this customer profile.
Following these steps will help you create a custom property in Klaviyo.
Quick answer: To create custom properties in Klaviyo, navigate to the Audience section, open Profiles, and select a sample profile. Click Add custom property, choose where to add the new information, and specify the value. Finally, click Add profile property to save the data.
About this Klaviyo tutorial
Enhance your customer segmentation in Klaviyo by adding custom properties to profiles. Follow these steps to save new data easily. This guide shows how to create Custom Properties in Klaviyo in 8 steps, starting with "Navigate to the 'Audience' section where all your customer data lives" and finishing with "Following these steps will help you create a custom property in Klaviyo". The interactive demo above is a click-through copy of the real Klaviyo interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to create Custom Properties in Klaviyo?
8 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Klaviyo data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Klaviyo. Related guides: How to Create Newsletter in Klaviyo, How to Delete Klaviyo Account and How to Edit a Trigger in Klaviyo. Last reviewed 05 Oct 2026.
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