How to Add New Audience in Mailchimp
- George Apostolov
How to Add New Audience in Mailchimp: step-by-step guide
In the drop down menu, select All contacts.
On the Audience page, go to Add contacts > Add a subscriber. You can pick Import contacts if you want to bulk add your audience.
Fill out the Email, Name, Address, Phone Number, and Birthday of your new contact.
Add the relevant tag(s). Tags serve as customizable labels you design to categorize your contacts effectively. Through tagging, you introduce a personalized structure to your Mailchimp contacts, enabling you to categorize them according to the information you have.
Check out the permission boxes and hit Subscribe. Your new audience will be added.
Quick answer: To add a new audience in Mailchimp, select All contacts from the drop-down menu, go to Add contacts and choose Add a subscriber, fill out the contact details, add relevant tags, and finally check the permission boxes and click Subscribe.
About this Mailchimp tutorial
Grow your mailing list in Mailchimp by manually entering subscriber details, assigning custom tags, and confirming their permission. This guide shows how to add New Audience in Mailchimp in 5 steps, starting with "In the drop down menu, select All contacts " and finishing with "Check out the permission boxes and hit Subscribe . Your new audience will be added". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add New Audience in Mailchimp?
5 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp. Related guides: How to Delete Audience in Mailchimp, How to Delete Contacts in Mailchimp and How to Delete Unsubscribed Contacts From Mailchimp. Last reviewed 05 Oct 2026.
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