How to Integrate HubSpot with Klaviyo Using Zapier
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How to Integrate HubSpot with Klaviyo Using Zapier: step-by-step guide
Go to zapier.com and create a New Zap.
Click on the Trigger tile.
Choose HubSpot as the trigger app. (where the automation starts).
Start by selecting a Trigger in HubSpot. (Eg. New contact Added, Contact updated, Form Submission)
Connect your Hubspot account.
Authorize access to your data.
Now, set up the Action.
Select Klaviyo.
Choose the specific action you want to perform in Klaviyo based on the HubSpot trigger. (Eg. Add/Update Person to List, Track Event etc.)
Now Allow access.
Connect your Klaviyo account.
Map the fields appropriately and hit Continue.
Finally, hit Publish on the top right.
Quick answer: To connect HubSpot to Klaviyo, create a new Zap on Zapier, select HubSpot as the trigger app and choose your trigger event, connect and authorize your HubSpot account, set up Klaviyo as the action app, choose the specific action, connect your Klaviyo account, map the fields, and publish the Zap.
About this HubSpot tutorial
Integrate HubSpot with Klaviyo using Zapier by setting up triggers, connecting accounts, mapping data fields, and publishing your automation. This guide shows how to integrate HubSpot with Klaviyo Using Zapier in 13 steps, starting with "Go to zapier.com and create a New Zap" and finishing with "Finally, hit Publish on the top right". The interactive demo above is a click-through copy of the real HubSpot interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to integrate HubSpot with Klaviyo Using Zapier?
13 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your HubSpot data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under HubSpot and Klaviyo. Related guides: Hubspot linkedin integration, Hubspot linkedin ad integration and How to Integrate HubSpot with Mailchimp. Last reviewed 05 Oct 2026.
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