How to Link Instagram to Mailchimp
- George Apostolov
How to Link Instagram to Mailchimp: step-by-step guide
On your dashboard, go to Integrations in the left column.
Look up 'instagram' in the search bar.
Select Instagram Content Blocks from the list of options.
On the Instagram Content Blocks page, click on Connect.
Upon redirection, log into your Instagram and your Mailchimp account will be connected.
Quick answer: To link Instagram to Mailchimp, navigate to Integrations on your dashboard, search for Instagram, and select Instagram Content Blocks. Click Connect on the page, then log into your Instagram account upon redirection to complete the connection.
About this Mailchimp tutorial
Connect Instagram to Mailchimp by searching for it in Integrations, selecting Instagram Content Blocks, and logging in to finish. This guide shows how to link Instagram to Mailchimp in 5 steps, starting with "On your dashboard, go to Integrations in the left column" and finishing with "Upon redirection, log into your Instagram and your Mailchimp account will be connected". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to link Instagram to Mailchimp?
5 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp and Instagram. Related guides: How to Link Poptin to Mailchimp Through Zapier, How to Link Wistia Through Zapier to Mailchimp and How to Merge Audiences in Mailchimp. Last reviewed 05 Oct 2026.
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