How to Personalize Emails in SendGrid For Free
- George Apostolov
How to Personalize Emails in SendGrid For Free: step-by-step guide
Inside SendGrid's Design Editor, head over to the left-side panel and tap the 'Tags' tab.
Find the merge tag you want to use, then click the 'Copy' button next to it. Since you're personalizing emails, consider choosing "first_name", "last_name", "email", and other similar options that represent the personal details of the recipients.
After that, go to the preview area and select the text module you wish to edit.
Paste the selected merge tag into the content. In this case, you can place the first name substitution next to the email greeting.
Following that, click anywhere outside the selected module and then repeat the same series of steps until all custom values you want to use are added to your email.
Finally, click 'Save' to apply the changes.
Quick answer: To personalize emails in SendGrid, copy a merge tag from the Tags tab in the Design Editor, paste it into a text module in the preview area, add any other desired custom values by repeating the steps, and click Save.
About this SendGrid tutorial
Customize your SendGrid emails for free by copying merge tags from the Design Editor, pasting them into text modules, and saving your changes. This guide shows how to personalize Emails in SendGrid For Free in 6 steps, starting with "Inside SendGrid's Design Editor, head over to the left-side panel and tap the 'Tags' tab" and finishing with "Finally, click 'Save' to apply the changes". The interactive demo above is a click-through copy of the real SendGrid interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to personalize Emails in SendGrid For Free?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your SendGrid data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under SendGrid. Related guides: How to Preview an Email Template in SendGrid, How to Recover a Forgotten SendGrid Password and How to Remove Bounced Emails in SendGrid. Last reviewed 05 Oct 2026.
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