How to Set Up Form Tracking in Unbounce with Google AdWords
- George Apostolov
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How to Set Up Form Tracking in Unbounce with Google AdWords: step-by-step guide
Inside the Unbounce page editor, go to the bottom section and click 'Javascripts'.
After that, tap the 'Script Name' field and type "Google Site Tag".
Click the 'Placement' menu.
Subsequently, pick 'Head' from the list of options.
Prepare your Google Site Tag code, then paste it into the provided input field.
Once done, click 'Add Script to This Variant' in the top-left corner.
Following that, tap the 'Script Name' field once again and type "Event Snippet".
Tap the 'Placement' menu afterwards.
This time, choose 'Before Body End Tag'.
Prepare the Event Snippet code and enter it into the provided input field.
Once done, click 'Done'.
After completing these steps, tap 'Save' to start tracking your Unbounce form and page with Google AdWords.
Quick answer: To set up form tracking in Unbounce, open the page editor and add the Google Site Tag to the Head placement. Next, add the Event Snippet before the Body End Tag. Finally, save your changes to start tracking your form and page.
About this Google tutorial
Track Unbounce forms with Google by adding the Site Tag and Event Snippet scripts to your page variants. This guide shows how to set Up Form Tracking in Unbounce with Google AdWords in 12 steps, starting with "Inside the Unbounce page editor, go to the bottom section and click 'Javascripts'" and finishing with "After completing these steps, tap 'Save' to start tracking your Unbounce form and page...". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to set Up Form Tracking in Unbounce with Google AdWords?
12 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google and Unbounce. Related guides: Google Analytics - Setting Goals, Google Search Console - How To Set Up GSC and How to Set Up Google Search Console WordPress. Last reviewed 05 Oct 2026.
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