Hubspot - Lead scoring
- George Apostolov
Hubspot - Lead scoring: step-by-step guide
Click on the gear icon in the main navigation bar
Navigate to Properties.
Seach for HubSpot Score and find it below
Select the Field type tab and find Positive and Negative Attributes
Add criteria to Positive/ Negative attributes to specify points addition/ reduction from the overall lead score.
Finally, assign scores to each of the criterion you've added.
Once you are done. Click Save.
Quick answer: To set up lead scoring in HubSpot, click the gear icon, navigate to properties, and search for HubSpot score. Select positive and negative attributes, add criteria, assign point values to each criterion, and save your changes.
About this HubSpot tutorial
Configure lead scoring in HubSpot by defining positive and negative criteria and assigning points to evaluate leads accurately. This guide covers hubspot - Lead scoring in 7 steps, starting with "Click on the gear icon in the main navigation bar" and finishing with "Once you are done. Click Save". The interactive demo above is a click-through copy of the real HubSpot interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does hubspot - Lead scoring take?
7 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your HubSpot data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under HubSpot. Related guides: HubSpot - Connect calendar, HubSpot - Style forms and How to Sync Vidyard with HubSpot Using Zapier. Last reviewed 05 Oct 2026.
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