Hubspot - Lead scoring
- George Apostolov
- 05 Sep 2025
Guide
Click on the gear icon in the main navigation bar
Navigate to Properties.
Seach for HubSpot Score and find it below
Select the Field type tab and find Positive and Negative Attributes
Add criteria to Positive/ Negative attributes to specify points addition/ reduction from the overall lead score.
Finally, assign scores to each of the criterion you've added.
Once you are done. Click Save.
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