Google Analytics - SEO Reports

Google Analytics - SEO Reports: step-by-step guide

1. Navigate to Reports> Engagement> Pages and screens.

2. Head over to the customize button on the top right. (Pencil sign)

3. Click on Dimensions.

4. Delete all the dimensions except the Landing page + query string.

5. Now head over to Metrics.

6. Remove Views from the listed metrics.

7. Click on Add metric.

8. Add Sessions as one of the metrics and click on Apply.

9. Next, we go to REPORT FILTER, and click on Add filter.

10. Under Dimension, search and select for Session default channel group.

11. Select exactly matches in the Match Type dropdown.

12. Check the Organic Search box in the Value section.

13. Hit Apply after adding all the filters.

14. Save it as a new report.

15. Name your report "SEO Reports - Pages and Screens."

16. Your first SEO report is now created! To access it, navigate to Library at the bottom in the left pane.

17. Find Edit collection under the Life cycle column.

18. Click on Create new topic in the left column and name it "SEO Reports"

19. You will find your Pages and Screen SEO Report over on the the right column. Drag and drop it to the left column under SEO Reports.

20. Hit Save and select Save to current collection.

21. You can now find your SEO reports under Reports.

22. Now we create a Traffic acquisition report. Head over to Reports>Acquisition>Traffic Acquisition

23. Head over to the Customize report (Pencil sign) again and select Dimensions.

24. Except Session source, delete all the other dimensions. And hit the Apply button at the bottom.

25. Now, Head to the REPORT FILTER and click on Add filter.

26. Dimension - Session default channel group; Match Type - exactly Matches; Value - Organic Search. Make sure to hit Apply.

27. Hit Save and Save as a new report.

28. Name your report SEO Report: Traffic Acquisition and hit Save.

Quick answer: To create SEO reports in Google Analytics, customize the Pages and Screens report by filtering for organic search, saving it, and adding it to your collection. Next, create a Traffic Acquisition report by filtering session sources for organic search and saving the new report.