How to Use Moz to Find Potential Linking Opportunities
- George Apostolov
How to Use Moz to Find Potential Linking Opportunities: step-by-step guide
Go to “Link Research.”
Click "Link Intersect."
Type your website domain in the first field (e.g., yourbrand.com). This tells Moz which site to use as your baseline.
Now add up to five competitor domains in the designated fields. The more relevant competitors you add, the better your results will be.
Click the "Find Opportunities" button and Moz will show you which sites link to competitors but not to you.
Now you have a targeted list of potential link opportunities.
Quick answer: To find potential linking opportunities in Moz, go to Link Research and click Link Intersect. Type your website domain in the first field, add up to five competitor domains, and click Find Opportunities to view sites linking to competitors but not to you.
About this tutorial
Uncover targeted link opportunities using the app by comparing your website domain against up to five competitor sites to find missing links. This guide shows how to use Moz to Find Potential Linking Opportunities in 6 steps, starting with "Go to 'Link Research'" and finishing with "Now you have a targeted list of potential link opportunities". The interactive demo above is a click-through copy of the real product interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to use Moz to Find Potential Linking Opportunities?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your data or settings. Once you know the flow, repeat it in your own workspace.
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