How to Create a Profile Property Klaviyo
- George Apostolov
How to Create a Profile Property Klaviyo: step-by-step guide
Navigate to the Audience section to explore your customer database.
Choose 'Profiles', where all customer information is centralized.
Access this sample profile to see individual customer data.
Navigate to the 'Custom properties' and click 'Add custom property'.
Define what type of customer information you want to track.
Select 'First Name' as a key personalization data point.
Now, add the specific information for this customer.
Personalize with the customer's first name.
Click 'Add profile property' to save the personalization data to enrich the customer profile.
Success! Now, use the data for personalized emails and targeted campaigns.
Quick answer: To create a profile property in Klaviyo, navigate to the Audience section, choose Profiles, and open a sample profile. Go to Custom properties, select Add custom property, define the tracked information, and choose First Name. Add the specific customer information, personalize with the first name, and click Add profile property to save.
About this Klaviyo tutorial
Add custom profile properties in Klaviyo to track customer data, personalize emails, and run targeted campaigns. This guide shows how to create a Profile Property Klaviyo in 10 steps, starting with "Navigate to the Audience section to explore your customer database" and finishing with "Success! Now, use the data for personalized emails and targeted campaigns". The interactive demo above is a click-through copy of the real Klaviyo interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to create a Profile Property Klaviyo?
10 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Klaviyo data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Klaviyo. Related guides: How to Create a Segment in Klaviyo, How to Create a Sign-Up Form in Klaviyo and How to Create a Survey in Klaviyo. Last reviewed 05 Oct 2026.
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