How to Track Campaign Performance in Buffer
- George Apostolov
How to Track Campaign Performance in Buffer: step-by-step guide
Go to your social media channel and click "Settings."
Click on "General."
Switch the toggle to "On" to enable Campaign Tracking.
Click on "Customize Campaign Tracking."
Customize accordingly and click "Update Tracking."
Go to "Analyze."
Go to "Campaigns" to track performance.
Quick answer: To track campaign performance in Buffer, go to your social media channel settings, click General, and enable Campaign Tracking. Customize your tracking and click Update Tracking. Finally, navigate to Analyze and select Campaigns to monitor your performance metrics.
About this Buffer tutorial
Monitor your marketing results easily in Buffer by enabling campaign tracking and viewing performance metrics in the Analyze tab. This guide shows how to track Campaign Performance in Buffer in 7 steps, starting with "Go to your social media channel and click 'Settings'" and finishing with "Go to 'Campaigns' to track performance". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to track Campaign Performance in Buffer?
7 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Track Link Clicks From Buffer Posts, How to Track Your Best-Performing Posts in Buffer and How to Troubleshoot Social Media Connection Issues in Buffer. Last reviewed 05 Oct 2026.
Create your first interactive demo in minutes
No credit card required • Start building today
