Trigger Mailchimp campaigns from new Shopify orders
- George Apostolov
Trigger Mailchimp campaigns from new Shopify orders: step-by-step guide
Log in to Zapier, click "Create", and select "Zaps" to start.
Click "Trigger."
Search for Shopify and select it.
Choose a trigger event, like "New Order."
Connect your Shopify account.
Click "Test trigger."
Add Mailchimp as the Action App.
Choose an action event, like "Send Campaign."
Connect your Mailchimp account.
Map Shopify order details (e.g., customer email, order value) to Mailchimp campaign fields.
Run a test to verify emails are triggered correctly.
Click "Publish" to activate your Zap.
Quick answer: To trigger Mailchimp campaigns from new Shopify orders, create a new Zap, select Shopify as the trigger app with the New Order event, and connect your account. Then, add Mailchimp as the action app, choose the action event, connect your account, map the order details, test the setup, and publish your Zap.
About this Mailchimp tutorial
Send automated Mailchimp campaigns for every new Shopify purchase by connecting both apps through Zapier and mapping your order data. This guide covers trigger Mailchimp campaigns from new Shopify orders in 12 steps, starting with "Log in to Zapier, click 'Create', and select 'Zaps' to start" and finishing with "Click 'Publish' to activate your Zap". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does trigger Mailchimp campaigns from new Shopify orders take?
12 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp. Related guides: Trigger Slack messages when new Mailchimp subscribers join, Wistia Mailchimp Integration and Automate Mailchimp list segmentation from Typeform surveys. Last reviewed 05 Oct 2026.
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