Automate Mailchimp list segmentation from Typeform surveys
- George Apostolov
Automate Mailchimp list segmentation from Typeform surveys: step-by-step guide
Log in to Zapier, click on "Create" and select "Zaps" to begin the automation process.
Click "Trigger."
Search for and select Typeform as the trigger app.
Choose "New Entry" as the trigger event to detect new survey submissions, then connect your Typeform account.
Select the Typeform survey you want to use for segmentation.
Run a test to make sure Zapier detects new survey entries.
Add Mailchimp as the Action App.
Choose "Add/Update Subscriber" as the action event, then connect your Mailchimp account.
Select the Mailchimp audience/list where you want to add or update subscribers, and fill in the other necessary fields.
Run a test to ensure Typeform survey responses trigger the correct segmentation in Mailchimp.
Click "Publish" to activate your Zap.
Quick answer: To segment subscribers, log in to Zapier to create a Zap with Typeform as the trigger app for new entries and Mailchimp as the action app. Test the connection between your survey responses and audience list, then publish the automation.
About this Mailchimp tutorial
Automate subscriber segmentation in Mailchimp by connecting your Typeform surveys using Zapier. Set up the trigger, action, and publish. This guide covers automate Mailchimp list segmentation from Typeform surveys in 11 steps, starting with "Log in to Zapier, click on 'Create' and select 'Zaps' to begin the automation process" and finishing with "Click 'Publish' to activate your Zap". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does automate Mailchimp list segmentation from Typeform surveys take?
11 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp, Typeform and Automation. Related guides: Automate Mailchimp subscriber lists with Zapier, Brevo Mailchimp Integration and Connect Google Calendar and Mailchimp for event promotion. Last reviewed 05 Oct 2026.
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