Guide

1. From the Moz dashboard, click “Keyword Research” or directly go to Keyword Explorer.

2. Type in a keyword or phrase related to your niche or campaign (e.g., “best coffee”).

3. Select "Keyword."

4. Double-check that you've selected the United States as your target market to get location-specific data.

5. Click “Analyze” to get keyword insights.

6. Check these key stats to pick keywords: search volume, difficulty, click rate, and overall priority score.