Walnut alternatives: 7 demo platforms, from free to enterprise

Walnut is a sales-led demo platform. It's built for revenue teams that want interactive demos, sandboxes and deal rooms, with a customer success team guiding the rollout. For large sales orgs with the budget, that model works. But it isn't a fit for every team, and the entry price, the annual contract and the onboarding time are the most common reasons people look elsewhere.

This guide covers seven Walnut alternatives, what each one costs, and who it's for. It also covers the cases where you should stay on Walnut. We build LiveDemo, one of the alternatives below, so we've kept to published facts and linked a detailed comparison for every claim. All pricing was checked on 5 October 2026.

For a direct, feature-by-feature comparison of the two products, see LiveDemo vs Walnut.

Why teams look for Walnut alternatives

These are the reasons we hear most often from teams who switched, or considered switching, from Walnut.

No free plan. Walnut doesn't list a free plan or a self-serve trial tier. Its cheapest published plan is Ignite, so you can't build and publish a real demo before you sign a contract.

$575/mo to start, billed annually. Ignite costs $575/mo billed annually and includes 3 editor seats and 50,000 AI credits. Accelerate is $1,550/mo, also billed annually, and Scale is custom. That's a large upfront commitment for a team that wants to test whether interactive demos move its pipeline.

AI usage comes from a credit pool. Walnut's plans include an annual pool of AI credits. AI features draw from that pool, so heavy use means tracking credits and, eventually, buying more.

The AI agent for buyers costs extra. Walnut does have an in-demo AI agent, Buyer Xpert, which answers buyer questions inside the demo. It's a paid add-on metered per answered conversation, so the bill grows as more buyers use it.

Weeks, not minutes, to the first demo. Walnut says most teams create their first personalized demos within 2 weeks, with onboarding from its success team. If a marketer or founder needs a demo on the homepage this week, that timeline is a poor fit.

Closed source. Walnut is a hosted product. Teams with strict data-residency rules, or that want an exit path that doesn't mean rebuilding everything, can't run it themselves.

When you should stay on Walnut

Switching tools costs time. Walnut is likely still your best option if:

• Sandboxes and deal rooms are central to your sales process. LiveDemo is weaker at sandbox demos and digital sales rooms, and most lower-cost tools don't offer them at all.
• You want CSM-led onboarding. Some teams prefer a guided rollout to a self-serve tool, and Walnut is built around that.
• You already have budget for a $575+/mo annual contract and your team is trained on Walnut.
• Your sales org needs deep CRM workflows and has already connected Walnut to its stack.
• You're fine with AI usage drawn from a metered credit pool, and Buyer Xpert's per-conversation pricing fits your volume.

If most of these apply, the switching cost probably outweighs the savings.

The 7 best Walnut alternatives

Storylane

Starting price: Free

Storylane offers a free plan with 1 live demo, paid Demo Suite tiers (Growth is $500/mo for 5 seats), and RepX AI SDRs priced separately from $2,000/mo.

Best for:

• Teams with budget for $500/mo just to unlock HTML demos
• Companies willing to pay $2,000/mo extra for RepX AI SDRs
• Teams fine with 1 live demo on the free plan

LiveDemo vs Storylane

Navattic

Starting price: Free

Navattic offers a free Starter plan (1 seat, 1 demo); paid plans are billed annually per bundle of seats, with Base at 5 seats and Growth at 10 seats.

Best for:

• Teams with budget for annual 5- or 10-seat bundles, used or not
• GTM orgs willing to pay more for a long integrations list
• Teams happy to pay extra for AI agents as a separate product

LiveDemo vs Navattic

Arcade

Starting price: Free

Arcade has a free plan with 1 published demo, Growth at $50/mo per seat ($42.50 billed yearly), and custom Enterprise pricing.

Best for:

• Teams willing to pay $50/mo for every seat
• Marketers fine with 1 published demo on the free plan
• Teams that can wait for Enterprise to get HTML capture

LiveDemo vs Arcade

Supademo

Starting price: Free

Supademo bills per creator: Free $0, Scale $50/mo ($38 annual), Business $249/mo, Growth $450/mo, custom Enterprise, with its AI Demo Agent sold as a usage-based credit add-on.

Best for:

• Teams willing to pay $249/mo just to unlock HTML demos
• Training teams fine with AI agents billed as usage-based credits
• Teams paying $50/mo per creator on Scale, more than LiveDemo Pro

LiveDemo vs Supademo

HowdyGo

Starting price: $159/mo

HowdyGo charges flat rates with unlimited users: Starter $159/mo, Pro $399/mo, custom Enterprise, with 20% off annual billing and a 14-day trial.

Best for:

• Teams ready to pay at least $159/mo with no free plan
• Buyers who can decide within a 14-day trial
• Teams that don't need AI agents guiding buyers

LiveDemo vs HowdyGo

Demostack

Starting price: Not publicly listed

Pricing is not publicly listed; contact sales.

Best for:

• Enterprise presales teams comfortable with pricing only available through sales
• Organizations with time and budget for an SE- and CSM-led implementation
• Teams that don't need AI voiceover, lead capture or a free plan

LiveDemo vs Demostack

1. LiveDemo: start free, publish in minutes, AI agents included

LiveDemo covers the core of what most teams use Walnut for: HTML capture, guided interactive demos, AI voiceover, AI personalization, lead capture, analytics and CRM integrations. The differences are in pricing, setup and packaging:

• A free-forever plan for one creator with 3 published demos, HTML capture, AI voiceover and AI text personalization. Walnut has no free plan.
• Pro at $34/mo per creator ($27 billed annually) for unlimited demos and lead capture, with monthly billing and no annual contract required.
• Agentic Demos on the $49/mo Growth plan ($39 billed annually), where an AI agent guides each buyer through the demo and answers questions. There's no per-conversation metering and no credit pool to track.
• Self-serve setup. Capture with the Chrome extension, Figma plugin, or macOS and Windows apps, and publish a demo in minutes instead of waiting on onboarding.
• Per-creator pricing, so a team of two pays for two creators instead of a 3-seat plan billed annually.
• Source-available (FSL-1.1-MIT) and free to self-host on every plan. Whitelabel isn't included in free self-hosting; a hosted, whitelabeled instance on your own domain is part of the paid Business plan, which is custom and starts at 10 creators.

What you give up: LiveDemo is weaker at sandbox demos, digital sales rooms and A/B testing, and it has fewer native integrations than Navattic or Storylane. It also doesn't offer AI video generation. If your sales team runs deals through sandboxes and deal rooms, Walnut or Storylane is stronger. See LiveDemo vs Walnut.

2. Storylane: for sandboxes and Hubs at a lower price

Storylane is the closest feature match to Walnut among self-serve tools. It's a full demo suite with sandbox demos, digital sales rooms (Hubs) and A/B testing. Its free plan allows 1 live demo, and Growth is $500/mo for 5 seats, which is where HTML demos start. RepX AI SDRs, which run demos and answer visitor questions, are a separate product from $2,000/mo. If you want Walnut-style depth without CSM-led onboarding, start here. See LiveDemo vs Storylane and our Storylane alternatives guide.

3. Navattic: for marketing teams that want deep integrations

Navattic is built for demo-led marketing, with HTML capture and a broad catalog of CRM and sales-tool integrations. The free Starter plan includes 1 seat and 1 demo. Paid plans are billed annually as seat bundles, with Base at 5 seats and Growth at 10; Base costs about $500/mo billed annually. Navattic Agents, which guide prospects through autonomous conversations, are priced separately. See LiveDemo vs Navattic and our Navattic alternatives guide.

4. Arcade: for polished demos and AI-generated videos

Arcade is a self-serve tool known for polished interactive demos and AI-generated product videos. Its free plan allows 1 published demo, and Growth is $50/mo per seat ($42.50 billed yearly). Enterprise is custom. It doesn't ship an AI agent that guides buyers inside the demo. It's a good fit for product marketing teams moving away from a sales-led tool. See LiveDemo vs Arcade and our Arcade alternatives guide.

5. Supademo: for per-creator pricing with enterprise options

Supademo bills per creator: Free at $0, Scale at $50/mo ($38 annual), Business at $249/mo, Growth at $450/mo, and custom Enterprise. Guided HTML demos start on Business. It suits teams that need sandboxes and enterprise governance but want to start on a free plan. Its AI Demo Agent is sold as a usage-based credit add-on. See LiveDemo vs Supademo.

6. HowdyGo: for large teams that want flat pricing

HowdyGo charges a flat rate for unlimited users: Starter at $159/mo and Pro at $399/mo, with custom Enterprise and 20% off annual billing. It builds HTML demos and sandboxes. If many people across sales and success build demos, a flat price can cost less than seat-based plans. There's a 14-day trial but no free plan, and it doesn't offer an AI agent that guides buyers. See LiveDemo vs HowdyGo.

7. Demostack: for enterprise presales teams that need product clones

If you're leaving Walnut because you need more (full product clones and simulations for large presales teams), Demostack is an enterprise option. Pricing isn't publicly listed, and it's sold with SE and CSM support from implementation onward. It does offer AI agents, including agents that guide users through demos. Expect a longer sales and implementation process than Walnut's, not a shorter one. See LiveDemo vs Demostack.

Walnut alternatives compared

Quick picks

How to switch from Walnut

There's no standard export format between demo tools, so switching means re-capturing. It's less work than it sounds, and it's worth timing around your Walnut renewal date, since plans are billed annually.

1. Check your renewal date and plan the move so the new tool is live before the contract ends.
2. List your published demos and sort them by views. Most teams find that two or three demos get most of the traffic.
3. Rebuild the top demo first. Re-capture the flow with the new tool's extension or desktop app and copy your step text across. A 5 to 7 step demo takes 10 to 20 minutes.
4. Recreate the call to action and any lead capture form, and reconnect your CRM if the new tool supports it.
5. Swap the embed code on your website and in your email templates, then repeat for the next demo.
6. Keep Walnut running until the new embeds are live, so no page or shared link shows a broken demo.

If you're moving to LiveDemo, the step-by-step demo builder guide covers capture and editing with screenshots.