Product demo software comparison

Interactive demo platforms compared: features, pricing models and fit

Short answer: Demo platforms fall into four groups: self-serve interactive demo tools (LiveDemo, Arcade, Storylane, Supademo, Navattic), flat-rate team tools (HowdyGo), sales demo environments that clone your app (Reprise, Demostack, Saleo), and demo automation suites (Consensus, Demoboost). Pick the group first, then compare tools within it.

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There are more than 25 interactive demo platforms on the market, and their pricing pages are hard to compare. Some charge per creator, some sell five-seat bundles, some charge a flat fee for unlimited users, and many don't publish prices at all. This page compares them side by side on what actually changes a buying decision.

We build LiveDemo, so we're not neutral. To keep this useful, all competitor data comes from each vendor's public website and was last checked on 5 October 2026, and each tool links to a detailed head-to-head page where you can check our sources. If you only want to see how LiveDemo stacks up, see LiveDemo alternatives instead.

Step 1: pick the right category

The biggest mistake buyers make is comparing tools from different categories. A $34/mo screenshot-and-HTML tool and an enterprise app-cloning platform aren't competing for the same job.

CategoryWhat it doesTypical buyerPricingExamples
Self-serve interactive demosCaptures screenshots, HTML or video into clickable demosProduct marketing, founders, small sales teamsFree to about $50 per creator per monthLiveDemo, Arcade, Supademo, Folio, Storylane, Navattic
Team interactive demo platformsThe same, with seat bundles, more integrations and onboardingMid-market marketing and sales teamsAbout $150 to $1,550/moHowdyGo, Storylane Growth, Navattic Base, Walnut, Storyscale
Sales demo environmentsClones or overlays your real application with editable dataEnterprise solutions engineeringCustom, usually annualReprise, Demostack, Saleo, Instruqt
Demo automation suitesCombines demo video, tours, buyer tracking and live-demo toolingEnterprise presales and revenue opsFrom $375/mo to customConsensus, Demoboost

If your goal is a website tour, lead generation or sales follow-up, you're in the first two rows. If your sales engineers run tailored live demos with prospect data, you're in the last two.

Step 2: compare self-serve and team platforms

These are the tools most companies end up choosing between. All of them let one person capture and publish a demo without a services engagement.

Feature data last verified 2026-10-05. Check vendor sites for current terms.
FeatureLiveDemoArcadeSupademoStorylaneNavatticHowdyGoFolio
Starting priceFreeFreeFreeFreeFree$159/moFree
Transparent, published pricingYesYesYesYesYesYesYes
Free planYesYesYesYesYesNoYes
Unlimited demosYesYesYesYesYesYesYes
Self-serve setup in minutesYesYesYesYesYesYesYes
HTML capture demosYesYesYesYesYesYesYes
Screenshot and video demosYesYesYesYesYesYesYes
Agentic Demos (AI agent guides the buyer)YesNoYesYesYesNoNo
AI voiceoverYesYesYesYesYesYesNo
AI personalizationYesYesYesYesYesYesNo
Lead capture formsYesYesYesYesYesYesYes
Demo analyticsYesYesYesYesYesYesYes
CRM integrationsYesYesYesYesYesYesNo
Whitelabel and custom domainYesNoNoNoNoNoNo
Open source with free self-hostingYesNoNoNoNoNoNo

A few things stand out:

  • Free plans differ a lot. LiveDemo's free plan allows 3 published demos. Folio's allows 2. Storylane, Navattic and Arcade allow 1. HowdyGo has a 14-day trial instead.
  • HTML capture is often gated. Storylane starts HTML demos on its $500/mo Growth plan, and Supademo on its $249/mo Business plan. LiveDemo includes it from the free plan, and Navattic's free Starter demo can be HTML or media.
  • AI agents are usually sold separately. Only LiveDemo includes an AI agent that guides buyers inside a standard plan ($49/mo Growth). Storylane, Navattic and Supademo sell theirs as separate products or credits.
  • Only LiveDemo is open source. That matters if you need to self-host for compliance, or want to avoid lock-in.

Step 3: compare enterprise platforms

These platforms cost more and take longer to set up, but they do things self-serve tools can't, like cloning your application with injected data for live sales calls.

Feature data last verified 2026-10-05. Check vendor sites for current terms.
FeatureLiveDemoWalnutRepriseDemostackConsensusDemoboost
Starting priceFree$575/moNot publicly listedNot publicly listedNot publicly listed$375/mo
Transparent, published pricingYesYesNoNoNoYes
Free planYesNoNoNoNoNo
Unlimited demosYesYesYesNoNoYes
Self-serve setup in minutesYesNoNoNoNoNo
HTML capture demosYesYesYesYesYesYes
Screenshot and video demosYesNoYesNoYesYes
Agentic Demos (AI agent guides the buyer)YesYesNoYesYesNo
AI voiceoverYesYesNoNoNoYes
AI personalizationYesYesYesYesYesYes
Lead capture formsYesYesYesNoYesYes
Demo analyticsYesYesYesYesYesYes
CRM integrationsYesYesYesYesYesYes
Whitelabel and custom domainYesYesNoNoNoYes
Open source with free self-hostingYesNoNoNoNoNo

Walnut and Demoboost publish their prices: Walnut Ignite is $575/mo and Accelerate is $1,550/mo, both billed annually, and Demoboost starts at $375/mo billed yearly. Reprise, Demostack and Consensus require a sales conversation. Reprise describes its pricing as an annual platform fee plus per-user licenses.

How the pricing models compare

Headline prices mislead because the models differ. Here's how each one plays out.

Per creator (LiveDemo, Arcade, Supademo, Folio): you pay for each person who builds demos, and viewers are free. It's cheapest for teams with one to five creators. Three creators on LiveDemo Pro cost $102/mo.

Seat bundles (Storylane, Navattic): plans come with a fixed number of seats, such as 5 or 10. It's predictable, but a team of two pays for five.

Flat rate (HowdyGo): one price for unlimited users, from $159/mo. It's cheapest once many people across sales and success build demos.

Annual platform fee plus licenses (Walnut, Reprise, most enterprise tools): you sign an annual contract, often with onboarding included. Budget for a procurement cycle.

Usage-based AI add-ons (Supademo's AI Demo Agent credits, Walnut's AI credit pool, Navattic Agents priced by conversations): the AI bill grows with demo traffic. Ask for a forecast at your expected volume.

For a cost breakdown at 1, 3 and 10 creators, see our guide to demo software for SaaS companies.

Buyer checklist: questions to ask every vendor

Use these questions in trials and sales calls. They surface the differences that pricing pages hide.

  1. Which plan includes HTML capture, and what does it cost for our number of creators?
  2. How many demos can we publish on that plan? Some plans limit published demos, not just creators.
  3. How are AI features billed? Included, per credit, per conversation, or a separate product?
  4. Which CRM and marketing automation integrations are native, and on which plan?
  5. Can we use our own domain and remove the vendor's branding?
  6. What happens to our demos if we cancel? Can we export them as video or GIF?
  7. Where is data hosted, and can we self-host?
  8. How long until a new team member can publish a demo without help?

How to run a fair trial

Don't compare tools on feature lists alone. Build the same demo in your top two or three choices:

  1. Pick one real flow from your product, 5 to 7 steps long.
  2. Capture and edit it in each tool, on the free plan or trial, and time how long it takes.
  3. Embed each version on a test page and view it on desktop and mobile.
  4. Check the analytics each tool gives you after a few test sessions.
  5. Price the plan you'd actually need in 12 months, not today.

Most teams can finish this in a day, and it usually makes the decision obvious.

Where LiveDemo fits, and where it doesn't

LiveDemo is a self-serve platform. Its strengths are a generous free plan, per-creator pricing from $34/mo, HTML, screenshot and video capture from Chrome, Figma and desktop apps, Agentic Demos included on the $49/mo Growth plan, and an MIT-licensed codebase you can self-host for free.

It's not the right choice if you need full application cloning with data injection (look at Reprise, Demostack or Saleo), digital sales rooms bundled with demos (Storylane or Walnut), or the broadest catalog of native sales-tool integrations (Navattic or Walnut).

Detailed comparisons

Each of these pages compares LiveDemo with one platform in depth:

Frequently asked questions

What are the main types of product demo software?

There are four: self-serve interactive demo tools that capture screenshots or HTML, sales demo environments that clone your application with editable data, demo automation platforms that combine video, tours and buyer tracking, and sales enablement tools that include demos alongside other content.

Which demo platforms publish their pricing?

LiveDemo, Arcade, Supademo, HowdyGo, Folio, Storylane, Navattic, Walnut and Demoboost publish some or all of their prices. Reprise, Demostack, Consensus, Tourial, Saleo and Instruqt do not, and require a sales call.

Which demo platforms have agentic AI?

LiveDemo includes Agentic Demos on its $49/mo Growth plan. Storylane (RepX AI SDRs), Navattic (Navattic Agents) and Supademo (AI Demo Agent) sell AI agents as separate products or usage-based add-ons. Walnut includes AI with an annual credit pool. Arcade does not offer agentic demos.

Is there an open-source product demo platform?

LiveDemo is open source under the MIT license, and you can self-host the full stack for free with Docker Compose. The other platforms compared here are closed-source hosted products.

How do I compare demo software fairly?

Price the plan that has the features you need for the number of people who will build demos, not the cheapest plan. Then build the same short demo in your top two or three tools during their free plans or trials and compare the result and the time it took.

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