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George Apostolov

Co-founder of LiveDemo, the source-available interactive demo platform with AI demo agents. George writes about interactive demos, presales and demo automation. Follow him on X.

Articles by George Apostolov (39)

AI 12 min read15 Oct 2026

What Is an Agentic Demo? A Product Demo Run by an AI Agent

An agentic demo is a product demo run by an AI agent: it answers buyer questions, opens the right interactive demo, qualifies visitors and books meetings.

Best practices 13 min read12 Oct 2026

5 Demo Mistakes Your Analytics Can Prove (And How to Fix Each One)

5 interactive demo mistakes and the analytics pattern each leaves: early drop-off, late cliffs, long stalls, finishes without leads, and uneven audiences.

AI 6 min read08 Oct 2026

AI-Powered Product Demos: How AI Features Are Changing Interactive Demos

Learn how AI-powered product demos work - from AI voiceover and personalization to agentic demos that guide buyers. Compare AI demos, demo videos, and AI presentations for your product showcases.

Comparison 7 min read08 Oct 2026

Demo Recording Software: Best Tools to Record Product Demos (Free & Paid)

Compare the best demo recording software for product demos - from free screen recording and screen capture software to interactive demo tools. Find the right fit for sales, marketing, and onboarding.

Guides 10 min read07 Oct 2026

Best Tools for Software Presentations: Top Interactive & Effective Solutions

Discover the best tools for software presentations to enhance your demos with interactivity, collaboration, and effective storytelling. Explore top presentation software options for seamless software showcases.

Comparison 9 min read07 Oct 2026

Arcade AI Pricing: Compare Strategies & Models

Explore Arcade AI pricing for SaaS demos with plans starting at $42.50/seat monthly. Compare AI pricing models and discover which fits your marketing needs.

Comparison 6 min read07 Oct 2026

How Does Navattic's Pricing Compare to Other Demo Platforms?

Navattic pricing compared with Storylane, Walnut, Arcade, Supademo, HowdyGo, Demoboost, and LiveDemo.ai. See real cost scenarios by team size and find Navattic competitors with better pricing for your team.

Comparison 7 min read07 Oct 2026

Product Tour Software and Tools: Best Interactive Product Tour Software for 2026

Compare the best interactive product tour software for 2026 - in-app tour tools, interactive demo platforms, and open-source libraries - for user onboarding, customer training, and product demos.

Guides 6 min read07 Oct 2026

Can You Recommend Software That Helps With Onboarding New Users?

Find the best onboarding tools for new users, employees, and partners. Build a digital onboarding process with an onboarding checklist, remote onboarding tips, and interactive walkthroughs.

Guides 6 min read07 Oct 2026

What Tools Are Best for Designing Professional Product Presentations?

Build a professional product presentation stack - presentation design tools, visual presentation tools, product demo tools, and presentation management software - and learn which digital presentation tools fit each step.

Guides 6 min read07 Oct 2026

Box Testing Demo Platforms: How to Evaluate Demo Tools and Software Demos

Evaluate demo tools and demo platforms like a QA engineer. Learn how black-box, white-box, and sandbox testing help you choose the right demo software and demo solutions for your team.

Guides 7 min read07 Oct 2026

What Are Some Successful Examples of Technology Showcases in Education?

Explore successful technology showcases in education - from ISTELive and Bett to PhET simulations, Minecraft Education, and Kahoot! - and learn how edtech companies and teachers can showcase learning technology with interactive demos.

Guides 6 min read07 Oct 2026

What Are Some Examples of Successful Demo Ads in Marketing?

Explore successful ad campaigns built on product demos - from Volvo Trucks and Flex Tape to Apple, Google Pixel, and Grammarly - and learn how to create demo ads for your SaaS product.

Guides 6 min read07 Oct 2026

Demo Types: A Complete Guide to Types of Demos (With Examples)

Explore every major demo type - software demos, live demos, physical product demos, and demos for different buyer types and types of learning. See demo examples and demo options for every audience.

Guides 6 min read07 Oct 2026

What Are the Most Effective Types of Product Demos for Marketing?

Compare the most effective product demo types for marketing - interactive demos, demo videos, product trials, sandboxes, and live demos. See demo examples, demo categories, and which product showcase fits each channel.

Guides 7 min read07 Oct 2026

How Can I Improve My Product Demonstration Skills?

Practical product demo tips and demo techniques to sharpen your presentation skills. Learn how to deliver persuasive sales presentations and product showcases that buyers remember.

Guides 7 min read07 Oct 2026

What Are Some Examples of Successful Product Demo Videos?

Explore successful product demo video examples from Dropbox, Slack, Apple, Google Chrome, and more - plus the demo video best practices, video presentation tips, and video marketing strategies behind them.

Guides 7 min read07 Oct 2026

Online Demo Software: Industry Examples from LIMS, Pharmacy, HR, MLM & More

See how online demo software works across industries - LIMS software demos, pharmacy software demos, HR management software demos, MLM software demos, claims estimating, and medical billing - and how to build interactive demos buyers can explore anytime.

Conversion optimization 11 min read03 Dec 2025

8 Proven Ways to Increase Conversion on Your Book a Demo Page

Discover actionable strategies to boost your demo booking rates, from personalization and interactive demos to social proof and simplified forms.

Marketing 13 min read01 Dec 2025

Why Your 'Book a Demo' Button is Losing Conversions (And What to Do Instead)

Discover why traditional demo booking forms have 67% abandonment rates and learn proven alternatives that convert better, from interactive demos to instant booking links.

Product demos 5 min read14 Nov 2025

Demo Automation ROI for Presales & SE Leaders

Quantify how LiveDemo.ai shrinks demo prep, scales buyer-led proof, and surfaces the analytics presales leaders need to grow revenue without burning out solution engineers.

Sales 11 min read12 Nov 2025

Top 7 Product Demo Script Examples to Close More Deals Faster

Discover proven SaaS demo script strategies that help sales teams engage prospects, overcome objections, and accelerate deal closure with interactive product demonstrations.

Strategy 5 min read12 Nov 2025

What is Product-Led Growth?

A practical, modern guide to building a product-led growth engine with LiveDemo.ai at the center.

Product demos 6 min read10 Nov 2025

The Demo Automation Maturity Curve

Understand the five stages of demo automation maturity and learn how LiveDemo.ai can help you move from ad-hoc recordings to scalable, buyer-led experiences.

Email marketing 13 min read05 Nov 2025

SaaS Reactivation Email Examples You Can Copy

Learn from real SaaS reactivation email examples from top-tier companies. Discover proven strategies to re-engage inactive users, recover trials, and boost retention with interactive demos.

Product demos 8 min read03 Nov 2025

The Future of Product Storytelling: From Static Videos to Interactive Demo Experiences

Discover how interactive demos are transforming product storytelling, moving beyond static videos to create engaging, data-rich buyer experiences with LiveDemo.ai.

Strategy 4 min read01 Nov 2025

Interactive Demo Storytelling: The GTM Playbook

How LiveDemo.ai helps GTM teams move beyond static videos and deliver interactive demo experiences that buyers actually finish.

Best practices 15 min read30 Oct 2025

7 Critical Product Demo Mistakes That Kill Conversions (And How to Fix Them)

Avoid these common interactive demo mistakes that cost you customers. Learn proven strategies to create product demos that actually convert.

Sales enablement 14 min read29 Oct 2025

How to Handle Demo No-Shows: Your Recovery Playbook

Stop losing deals to no-shows. Learn the proven email sequences, timing strategies, and interactive demo tactics that help B2B teams recover 30-40% of missed appointments.

Best practices 11 min read19 Oct 2025

Top Use Cases for Interactive Demos

Discover how top-performing B2B teams use interactive demos across their entire customer journey to boost engagement and accelerate deals

Demo strategy 11 min read01 Oct 2025

Demo Automation ROI Calculator: Prove the Business Case to Your CFO

Learn how to build a compelling ROI case for demo automation with real numbers, formulas, and CFO-ready frameworks that turn budget skeptics into advocates.

Guides 1 min read23 Jul 2025

Unlock the Secrets of Your Prospects with LiveDemo's Demo Analytics

LiveDemo demo analytics with real-time session replay: see how prospects move through your demos, which devices they use and how engaged they are.

Guides 1 min read14 Jul 2025

Capture and Edit Product Demo - Part 1

Step-by-step: capture your product with the LiveDemo Chrome extension and edit it into an interactive product demo you can share in minutes.

Product demos 9 min read24 Feb 2025

Why Cybersecurity Demos Are So Hard & How to Fix Them

Cybersecurity demos break, leak sensitive data and tie up SEs. See how security vendors use interactive demos to show value safely and close deals faster.

Tips 1 min read15 Feb 2025

The 🔑 to a great Landing Page: Tips and Tricks

Rev up your landing page with these electrifying tips for enhancement!

Announcements 2 min read13 Feb 2025

Introducing LiveDemo

Meet LiveDemo: interactive product demos that let buyers experience your SaaS before they sign up, with no sales tricks and no gotchas.

Sales 9 min read21 Jan 2025

How Do AI Qualification Tools Reduce No-Shows for Demos?

Discover how AI-powered qualification tools eliminate demo no-shows by automating lead qualification, intelligent scheduling, and personalized follow-ups that keep prospects engaged.

Guides 7 min read15 Jan 2025

Key Strategies to Make Your Interactive Demos More Engaging and Accelerate Deal Velocity

Discover proven strategies to create captivating interactive demos that engage prospects, boost conversion rates, and speed up your sales cycle.

Guides 18 min read15 Jan 2025

30+ Best User Engagement Tools for Activation & Retention

Discover the top user engagement tools to help users find value faster, improve retention, and scale personalized experiences across your entire user base.